SIDEMEN
THE BRIEF
The Sidemen required a set of engaging, easy-to-follow scorecards for a video themed around a pub golf drinking game. The goal was to enhance the viewer experience and tie the visuals closely to the light-hearted nature of the concept.
THE SOLUTION
A distinctive design direction was developed around the perspective of a pub table, incorporating textures, typography, and iconography that reflected the atmosphere of a casual night out. The Adobe Creative Suite was used to produce polished, animated scorecards that kept the audience visually engaged throughout the fast-paced video.
THE RESULTS
The finished piece became one of the Sidemen’s standout uploads, achieving over 30 million views. The clear, thematic visuals played a key role in maintaining audience engagement and supporting the video’s entertainment value from start to finish.
