CALLUX
THE BRIEF
YouTuber Callux approached me to add some special touches to a major video he had planned featuring KSI.
The goal was to develop an engaging opening sequence to capture viewers’ attention from the very start, as well as additional sequences throughout to reinforce the main narrative.
THE SOLUTION
A clear script, storyboard, and visual style were established early in the process to guide the creative direction. Using the Adobe Creative Suite, a two-minute sequence was developed that seamlessly combined motion graphics with camera footage and screen recordings, resulting in a dynamic and cohesive piece that reinforced the narrative and maintained viewer engagement throughout.
THE RESULTS
The final sequence kept viewers watching from start to finish, boosting the video’s performance in the algorithm. As a result, it became one of the most viewed on Callux’s channel, reaching nearly 5 million views.
